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As the RuneScape private server (RSPS) scene continues to evolve, one of the most notable recent events is the closure of the beloved RuneWild.com, a PVP-focused server that held a strong reputation for its innovation and community-driven approach. In its wake, a new entity has emerged: RuneWild.su. This blog delves into the controversies surrounding this new server, questioning its legitimacy and intentions as it seemingly attempts to capitalize on RuneWild.com’s legacy.


The Irony of RuneWild.su

From the moment RuneWild.su appeared, many in the RSPS community were struck by its blatant mimicry of the original RuneWild. Not only has the new server adopted the name of the iconic server, but its team even copied the famous username "David," associated with the original RuneWild’s leadership. This raises questions about the authenticity of their mission and their respect for the RSPS community.

The announcements on RuneWild.su’s Discord, allegedly made by "David," attempt to clarify their stance. However, the irony is palpable:

David – 12/6/2024, 9:41 AM
Dear RuneWild community, more information will be made publicly available soon. Please bare with us.

David – 12/10/2024, 8:58 AM
We’ve added ⁠sneak-peaks and will begin to reveal media and some thought behind our plans and goals, stay tuned.

These announcements may sound reassuring, but they fall short of addressing the elephant in the room: the intentional choice to piggyback on the reputation of the now-defunct RuneWild.com.


A Confession Wrapped in Justification

In a more detailed post, the team behind RuneWild.su attempts to explain their vision:

"I am not the original owner of RuneWild. We don’t own or plan to use any of their server assets, as we don’t have access to that firstly, and secondly want to create our own vision of what makes a strong PVP-based server."

While this admission acknowledges they have no connection to the original server, it doesn’t excuse the blatant name appropriation. Furthermore, claiming to draw "inspiration from RuneWild" only reinforces the perception that RuneWild.su is trying to cash in on the original server’s success.


The Ethical Dilemma: Stealing a Legacy

RuneWild.su’s approach is a textbook example of brand hijacking, a tactic where opportunists exploit the goodwill and credibility of a well-established entity. While RuneWild.su claims to have no access to the original RuneWild’s server assets, the very act of mimicking the name and branding demonstrates a lack of originality and integrity.

Such actions are detrimental to the RSPS community, as they erode trust and set a dangerous precedent. By copying a well-known server name and even the username of its iconic leader, RuneWild.su undermines the hard work and reputation built by the original RuneWild team.


What Does the Future Hold?

The RSPS community deserves better than recycled names and misleading claims. While competition is healthy, it should be grounded in innovation and respect for the community’s intelligence. Servers like RuneWild.com earned their place through dedication, creativity, and a genuine connection with their player base.

If RuneWild.su truly intends to provide an alternative for the PVP scene, it should start by building its own identity rather than leaning on the crutch of RuneWild’s legacy. Until then, it remains a shadow of what RuneWild.com once was—a copycat trying to fit into shoes too big for its vision.


A Word of Caution to Players

As always, players should approach new servers with caution, especially when they arise under such dubious circumstances. Investigate the team behind the project, evaluate their transparency, and ensure your time and money are spent on a server that respects its players and the RSPS community at large.


RuneWild.su may claim to offer a fresh take on PVP-focused servers, but the evidence so far paints a different picture. What are your thoughts? Is RuneWild.su a worthy successor, or just another opportunistic cash grab? Let us know in the comments below!


Stay tuned for more RSPS news, updates, and deep dives at rspstoplist.com.

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